Oscar the Otter’s Riverside Ramble: Innovation Case Study

The innovative solution is an interactive, AI-powered educational and wellbeing trail. Developed in partnership with Hello Lamp Post and Bonfire, the trail uses interactive AI technology and attractive signage to engage visitors of all ages in meaningful conversations about climate change, local wildlife and environmental preservation.

This guided experience allows visitors to interact with digital characters, Oscar the Otter and friends. Visitors can scan QR codes at eight locations to talk to the characters about nature and local features. This creates a fun way to learn about and connect with the environment, transforming a community space into a conversation. The trail offers insights into the importance of chalk streams, the Pix Brook’s history and ongoing conservation efforts, as part of ResilienTogether.

1. Engaging Environmental Education
The trail makes interactive learning about the environment and climate change possible while being in nature. It’s a fun way to talk about important topics.
2. Increased Awareness
By raising awareness of local environmental issues like water and ecosystem conservation, the innovation empowers the public to take action and be part of sustainable solutions.
3. Community Involvement
The trail fosters a sense of community by connecting residents and visitors with their local environment, encouraging active participation in conservation efforts and to take ownership of their local environment.
4. Interactive Learning
The AI-powered trail provides a dynamic and interactive learning experience. It allows visitors to engage with digital characters like Oscar the Otter, which is shown to enhance retention and understanding.
5. Support for Conservation Initiatives
The trail supports wider environmental goals, including increasing the awareness of ResilienTogether, by educating the public on flood risk, water quality improvement and preservation of natural resources.